Royal Salute 21 Year Scotch is a spectacle to behold. A navy blue porcelain bottle adorned with ornate engravings and vibrant gold accents, the shape evokes a vintage majesty- a relic from an era of kings and queens.
Liquor magnate Pernod Ricard was looking to extend that sense of royalty to a broader, more diverse audience. Pernod Ricard brought in Plan C Agency to consult on reaching High Net Worth Individuals in the Asian-American market. As part of a comprehensive branding strategy, Plan C designed a luxury custom wooden box, which would resonate with Pernod Ricard’s target demographic. Plan C found a design-manufacturing partner in Portfoliobox to create this rare packaging experience.
Year of the Box
Consider your most valuable possessions. Whether collectors’ items or beloved heirlooms, chances are your treasures are secure in their own dedicated container. Royal Salute is no different. While the bottle is gorgeous on its own, this custom wooden box elevates the luxury liquor to a true treasure.
This custom wooden box embodies celebration and occasion. The stylized foil work at the center of the piece commemorates 2017, the year of the rooster. Combined with the calligraphy at the top of the piece, this hand brushed effect is exquisitely rendered in metallic gold foil. The decoration immediately stands out, but the true beauty of this box lies in the construction.
Worth the Weight
At 750ml, the Royal Salute 21 Year is a hefty product. To accommodate such substantial contents, a wooden frame box was the best choice, and necessary. The tray in three panel folder design maximizes protection and allows easy access. Iris book cloth gives texture and provides distinct color. This is a box which can tuck away neatly in a liquor cabinet or display prominently behind a home bar without fear of damage.
The interior of this box further demonstrates the value of the product enclosed. Upon opening, all aspects of the design draw the eye to the product. The purpose of the blue Iris book cloth wrap becomes abundantly clear as the bottle comes into view. The colors play wonderfully together. Bronze satin contrasts with blue as the creases in the lining pull focus to the 21 Year scotch.
A satin wrapped French panel gilds the inside, providing a tight fit when the custom wooden box is closed. A foam insert to hold the bottle is elevated to luxurious extremes with the addition of satin draping over the foam. The insert was crafted to exactly fit the size and shape of the bottle. The result is a cloud-like effect; a lustrous silken pillow cradling a precious treasure.
There are projects which adequately meet their objectives and there are projects which exceed expectation. Plan C Agency wanted to create a one of a kind gift box to connect with high net worth individuals within the Asian American community. The result was an absolutely glorious piece which demonstrates the breadth of the techniques and capabilities that embody Portfoliobox.
