For the designers, art directors, creative directors and other visionary minds behind our countries best-known athletic franchises, only the finest would do for a conference swag box.
A private gathering of creatives from major league teams from the NFL, NHL, NBA, MLB, as well as several collegiate team, the Major Level Creative ‘Connect’ conference has become an anticipated and beloved event for attendees. The exclusive gathering helps the small, agile teams of designers share successes, failures and new ideas for telling the heroic tales of their franchises.
As our parent company, Taylor Box Company, was a sponsor of this years MLC Connect, hosted by the White Sox in Chicago, we were asked to put together a special swag box. We decided on 060 Black Chip as the board substrate so the package would be strong but not overly heavy for those bringing the swag box home in a carry-on. MLC requested a soft-touch material, so we wrapped the tray and folder in black Mano from Neenah (formerly a Fibermark product).
The lid panel of the swag box had a Mano-lined envelope to hold important print collateral from the show, and the package was held shut with a magnet closure for a more premium touch. The killer graphics were provided by the creatives at MLC Connect, and were foil stamped in-house. As a nod to the event’s hosts, we chose a silver metallic foil that was a near exact match for the White Sox silver PMS.
This style of package is ideal for high-end invitations, welcome kits (whether to an exclusive group, time share, etc), season ticket packaging for athletics and the arts, etc. With the addition of a platform insert, foam insert or injection molded plastic insert, this package could easily be repurposed from swag box to premium consumer goods and electronic packaging.