If you are a product company, your packaging is the first tangible ambassador for your brand; a hefty and important role. If you are a product company in an industry as image focused as cosmetics, this is even more true. Cosmetics are more than an industry, they are a cultural phenomenon. With infinite hours of makeup tutorials available on YouTube catering to everything from contour techniques to extreme Halloween transformations, it’s safe to say cosmetics are a point of obsession for many of us. Premium cosmetics help us achieve our look and keep our skin healthy; they make us beautiful. But what about the cosmetics themselves? Don’t cosmetic products deserve to look as chic and stunning as the people who wear them?
At Portfoliobox, we created this custom influencer kit for Lierac Paris, one of the world’s most prominent cosmetic companies. The kit was designed to showcase the breadth of Lierac’s exceptional products and to be securely stashed yet easily accessed.
Lierac Paris is a breed apart. The company was founded in 1975 with an emphasis on plant-based cosmetics. Then, in 1979, under the auspices of Patrick Ales and the Ales Group, Lierac’s formulas were reworked to include even more botanical ingredients and fewer preservatives. Lierac became a pioneer in popularizing “phytocosmetics”, or, the practice of using botanical material to create cosmetic serums.
Lierac has since become one of the most popular skin care brands the world-over as a result of remaining dedicated to plant-focused formulas.
We wanted to make Lierac’s products look as gorgeous as they make their customers . A functional, yet spare design was the right choice. A calculated sales kit highlighted the beauty of the Lierac Paris line without competing for attention with the products within.
This tray in five panel folder was wrapped in a black linen book cloth and finished with white foil stamping. The boldface logo dominates the hinged panel which opens and closes the kit. “Lierac Paris” is foil stamped on the interior of the hinged panel as well, making for a well-branded sales kit with a consistent visual reminder of the creators of these premium cosmetics.
The features of this influencer kit are all about security and convenience. Dual velcro closures ensure a secure lock when the kit is shut and a handle fixed to the tray facilitiates easy transportation, should the need arise.
The standout feature of this influencer kit is undoubtedly the intricate foam insert, which held the respective cosmetics. There are ten cut-outs in five unique shapes. The foam ensured maximum protection as well as easy access to the products upon opening.
This influencer kit lets the product speak for itself. The Lierac logo is visible on either side of the hinged lid while the individual serums are held in form fitting foam- a shape that was only ever meant for those bottles. There are no extravagant ornamentations or busy decorations. The beauty of this box is in its simplicity.
Portfoliobox is dedicated to providing the best results for our clients. Sometimes that means flexing our design skills to make an impression and sometimes that means playing a supporting role. For a company with a reputation as prestigious as Lierac Paris, we were just humbled to be part of the process.